Hot Wheels are die-cast model cars produced by Mattel. They are known for their scale, detailed body, and unique design, often featuring a numbered bottom. Hot Wheels also offer various track sets for kids to create their own race courses. Beyond the toy cars, the Hot Wheels brand has expanded into other areas like live events, video games, and even apparel.


What are Hot Wheels?

  • Die-cast model cars:They are made from a metal alloy and are highly detailed, featuring various car makes and models.
  • Iconic brand:Hot Wheels have become a recognized brand, loved by both kids and collectors.
  • Open-ended play:They encourage creativity and imagination through track sets and custom designs.
  • Beyond toys:Hot Wheels has expanded into live events, video games, and partnerships with other brands.
  • Number one selling toy:Hot Wheels are currently the number one selling toy in the world, according to Circana.


  • Key features of Hot Wheels:
  • 1:64 scale: The most common size for Hot Wheels, which allows for realistic representation of various car models.
  • Metal bodies and bases: Provides durability and weight, making them feel substantial.
  • Detailed decorations: Hot Wheels often feature unique designs, logos, and custom paint jobs.
  • Premium lines: Hot Wheels offer various premium lines, like "Car Culture" with features like rubber tires and two-piece wheels.
  • Track sets: Customization options and creativity are encouraged with track sets that let users build their own racecourses.